Brand Manager

High-quality candidates are creative, experienced, qualified (think: BS or MS in marketing) and have pro leadership and communication skills. They’re great quantitative analysts, are metrics-driven and will use numbers to demonstrate their past successes, plus they’re up-to-date with competitor marketing and focused on consumer feedback.

Top tips: 

• Set an assignment: Assess hard skills like metrics analysis and trends monitoring by asking your candidate to come up with a brand plan.
• Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.
  

Brand Manager interview questions

• Why does brand management matter?
• Talk me through your own personal brand?
• What are your all-time favorite marketing campaigns?
• What does a well-marketed product mean to you?
• How do you keep up-to-date on the latest marketing tech and trends?
• How would you get to know new brands during your first week at work?
• How would you describe our customers?
• How would you target a new audience?
• Describe a market strategy you recently worked on.
• How do you know when a branding strategy isn’t working?
• Tell us about a time you gave a coworker constructive criticism.
• What would you do if your team didn’t agree with your decisions? 
• What clients have you worked with in the past?
• How would you approach your most important client if they hated your work?
• When is the right time to change a product’s pricing?
• What metrics are most important to you? 
• How did your previous team handle reporting?
• How do you keep your team motivated?